5 Ways to Humanize Your Website
A website is the epicenter of your brand’s digital marketing presence. It’s the foundation upon which you build everything else. If your website doesn’t reflect your brand’s values, you’re going […]
5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors who find their way to the About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit […]
Creating About Us Pages That Seal the Deal [Infographic]
Anybody can make a product or service look good online…and savvy consumers know that. A slick website with pie in the sky promises isn’t going to convince them that they […]
How to Get Conversions Outside the Conversion Funnel
The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you. […]
Even Your About Us Page Shouldn’t Be About You
I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun! A […]
The Best Damn Web Marketing Checklist for the About Us Page
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This checklist covers the “About Us” […]
Creating a Marketing Focused Website: The About Us Page
About Us Page The “About Us” page is one that is used to provide information that instills additional confidence in your business in the hearts and minds of your visitors. […]