Every business endeavors to enhance product visibility, expand into new markets while protecting the market share within its fold. Accomplishing this feat is not easy owing to the cutthroat competition […]
Say you were planning for an upcoming vacation. Chances are, you’d be using some of these online platforms or apps to make your trip possible. Trip Advisor to identify suitable […]
It’s no great secret that people use search engines to find what they are interested in. You could learn a lot about a person simply by looking at their search […]
Most businesses have a general idea of the market they’re trying to reach but know very little about who their target audience is. For example, PPM works with enterprise-level businesses. […]
A website is the epicenter of your brand’s digital marketing presence. It’s the foundation upon which you build everything else. If your website doesn’t reflect your brand’s values, you’re going […]
We’ve all seen the movie or the television show…or maybe the real life version. Some guy or gal who thinks they’re slick tries to juggle multiple boyfriends/girlfriends. One of them […]
So it’s just another random weekday morning at the Graff household. . . Only today, my children have inexplicably decided to get up a half hour early. Trying to allow […]
Let’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the […]
If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]
When you think of “content,” what do you think of? If you are like most people, you think of text, usually a blog post. While your standard blog post is […]
Building up a website’s “authority” has been a focus of web marketers since Google rolled out their first algorithm built around links. Prior to that, SEOs focused almost exclusively on […]
Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]
When it’s suitably maximized as a customer engagement tool, social media doesn’t require any action on your part. All you have to do is listen. But that’s not as easy […]
There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a […]
I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true […]