What Do You Do With Business Cards?
I went to a local networking event the other night and collected a bunch of business cards. Now what? It’s not a stretch to say that I collect hundreds, of […]
How Social Correlation Impacts SEO
Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]
15 Questions That Will Change The Way You Think About SEO Forever (Q’s 11-15)
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my […]
Using AdWords Bidding Options to Spend PPC Dollars More Intelligently
The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
How Well Do Search Marketers Brand Themselves?, Part II
This week I’ve been looking at the speakers from Search Engine Strategies in San Jose. I first covered a handful of featured speakers and then moved on to the search […]
The Power Of Branding For Small Business, Part Two
People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly […]
A Followup to Branding Issues Posts
I’ve gotten an overwhelming response to my two articles posted at Search Engine Guide outlining some of the self-branding issues of some of the Search Engine Strategies San Jose 2007 […]
How Well Do You Brand Yourself, Part II
Part II of my post on how the Search Engine Strategies speakers brand themselves is up over at Search Engine Guide. I provide a dissection of myself as well, and […]
How Well Do You Brand Yourself
I spent some time looking at several of the Search Engine Strategy speakers and how well each of them brands themselves in the search results. What I found was quite […]
Image is Everything
Last night I made a fool of myself. My son was in the finals in his Rookie baseball league. They had to play an undefeated team, if that team won, […]
Branding vs. Selling
Anne Kennedy is reporting in today’s Search Day article about recent studies that detail what types of phrases users use to search. Some of the surprising, almost counter-intuitive findings from […]