5 Signs It’s Time to Outsource Your Digital Marketing
Whether to hire an in-house digital marketer or to outsource it to a consultant or agency is a big question that almost every business must answer. Whichever route you go, […]
Why You Should Never Pay for Organic Traffic
We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]
Do You Want It Done Fast, or Done Right? In SEO, You can Have Both
Perfection is the enemy of progress. –Unknown Optimizing a website correctly can take days, months, even years. This is why optimizing your website quickly is so important. It gives you […]
SEO Job Knowledge Interview Question #5: How Do You Define SEO Success?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions […]
Ask These 46 Questions to Evaluate an SEO Candidate’s KNOWLEDGE
Assessing the knowledge of an SEO you are considering hiring is complicated. There is a lot of gray area and few “right” answers. So how do you know if a […]
You Can’t Be Aggressive With Your SEO Without Getting Aggressive With Your Budget
There are two main things that factor into the costs of your digital marketing. The first is the involvement of time, and the second is the skill level of those […]
How Your Competition Influences the Cost of Your Digital Marketing
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
Should You Insource or Outsource Your Digital Marketing? [Free Ebook]
Like everything else in life, everyone has an opinion on whether it’s best to insource or outsource digital marketing. Proponents of insourcing will tell you that you need to keep […]
5 Digital Marketing Resolutions to Start the New Year Off with a Bang! 2017 Edition
At the beginning of 2016, I gave you 5 digital marketing resolutions to jump start your year. How’d you do?
The Taco Theory of Digital Marketing Proposals
One of my favorite restaurants is a local Mexican place called El Campesino. In the almost ten years I’ve been eating there (four or times per year) I have probably […]
Under the Hood of a Digital Marketing Campaign 8 Months In
Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]
How to Get your Marketing Research to Pay Off
I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]
3 Competitive Factors to Review, Assess, & Understand to Out-Perform Your Competition
Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is […]
Critical SEO Pricing Factors You Can’t Ignore
Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar. They may even have the same bullet points explaining what […]
It’s 4 Months Into Your Digital Marketing Campaign. Do You Know What Your SEO is Doing?
The first few months of any digital marketing campaign should be focused primarily on research. Unless you have already had a site audit performed, your digital marketing team will only […]