Why You Need to Commit to a Full Year of Digital Marketing
Hiring an outside digital marketing firm can be tough. It’s hard to make a lengthy commitment and sizable financial commitment to a company that can’t even guarantee results. I’ve used […]
Reason #847 That Web Marketing is Never Done
There is always room for improvement. Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work […]
Steal Stoney’s Digital Marketing Campaign Schedule!
If I’ve said it once, I’ve said it a hundred times: Digital marketing is not an overnight success. It takes time to see real, tangible results. But you have to […]
3 Key Marketing Lessons Businesses Can Learn from that Extra Gum Commercial
Remember that Extra gum commercial, the one that made everyone cry? (Don’t lie, I know you did.) Boy meets girl, falls in love, etc., etc.? Turns out, it wasn’t just a […]
How to Prevent the Law of Unintended Consequences From Ruining Your Digital Marketing Campaign
Every day business owners, marketing managers and employees make thousands upon thousands of decisions that will impact the business for which they work. For the most part, these decisions are […]
The Vulcan’s Guide to Overcoming Digital Marketing Disasters
Digital marketing is a combination of art and science, though it’s probably better described as making art out of science! The job of the digital marketer is to use scientific […]
What to Know Before Rejecting Your Digital Marketer’s Recommendations
Digital marketing is full of options. In my almost 20 years of providing web marketing services to clients, there has only been a handful of times where the client had enough […]
How to Pick your Digital Marketing Battles So You Can Win the War
Digital marketing is a war. I can’t say it’s an epic battle of good vs. evil–no Sith Lords here!–but it is an ongoing battle between success and failure. Ok, maybe it is about […]
How To Make Sure Everyone is Using the Same Digital Marketing Playbook
Everyone wants to have a successful web marketing campaign, but success only comes with an honest assessment of your battlefield. As the saying goes, you have to know where you […]
Winning the Digital Marketing Expectations Race
When it comes to building your search presence, you’re always going to have competition in the search results. Even if your direct competitors are not engaged in web marketing, search […]
Create a Digital Marketing Budget… And then a Strategy
If you are a regular reader of this blog, you might be confused by the title of this post which, seemingly, contradicts the title of another recent post, Create a […]
What Does Digital Marketing Success Mean to You?
What is your definition of online success? Are you looking for rankings, traffic, downloads, sales, all of the above, or something else? Maybe you haven’t really thought about it, or maybe […]
Why You Need to Get Aggressive With Your Digital Marketing
There is no doubt that there are a lot of components to having a successful web marketing campaign. You have the search component and the user component. You have the […]
How Goals Impact Your Marketing Strategy and Budget
Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more […]
Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In doing so, they forsake the […]