Pole Position Marketing Named As Top Ohio Digital Marketing Company
When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has. After careful analysis, Clutch announced Cleveland’s Top […]
How to Manage the Costs & Expectations of Digital Marketing
There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]
Must-Have Information to Set Web Marketing Benchmarks for Success
Before we embark on any new web marketing campaign for a client, we try to establish some benchmarks. We ask the client to provide some baseline information that will help […]
Does Your Digital Marketing Team Take Directions?
It’s not uncommon for a web marketing strategy to shift from its initial goals and deliverables once the campaign gets under way. In my experience, it’s not out of the […]
Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In doing so, they forsake the […]
Marketers: When It’s OK to Say “I Don’t Know”
It has famously been said that there are three things we don’t know: The things we know we don’t know The things we don’t know we know The things we […]
(Don’t) SEO Defensively!
Web marketing rarely goes as planned. It’s not uncommon to dive into a site only to find issues that, if not fixed, can derail everything. Sometimes these are easy to […]
How Clients Can Deal With Their Marketer’s Knowledge Gap
Throughout my career in web marketing, it has always amazed me when clients get upset when some new revelation comes to light that forces the web marketing campaign into a […]
Let it Go: How to Make Web Marketing Successful (Despite Your Best Efforts)
Have you ever wondered why the axiom “opposites attract” is so frequently true? I have. I think it all boils down to one thing: Each party brings strength in the […]
Good Web Marketing Requires Good Listening
The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO […]
10 Keys to Successful SEO Client Management
There is an endless stream of information out there for web marketers to soak in. For a successful web marketer, education NEVER stops. But it takes more to succeed than simply […]
Internet Marketing Not Working? Maybe You’re Not Investing Enough.
When something’s not working, whether it be a web marketing campaign or a weight loss program, people are generally pretty quick to pull the plug. But just like losing weight, […]
PPM Announces New Client: Baidu
Pole Position Marketing is pleased to announce that it has secured Chinese search engine Baidu as a client. Baidu has a long and storied history as one of the oldest search engines, […]
Overcoming Client Expectations of Impossible Results
Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t […]
SEO is a Partnership, Not a Solo Endeavor
Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible […]