Everybody likes to think their business is different from their competitors, and there’s no doubt it’s true. Every company has different leadership, different employees, and different strategies. But that often […]
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
There are a lot of factors that go into whether you will win or lose the search marketing race. Many of these factors are within your control, such as the […]
Whenever we talk to new clients, they always think they know who their competition is. Usually, they’re right. But usually they are only hitting a small sliver of the competitive […]
Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]
Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is […]
I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]
There is no doubt that there are a lot of components to having a successful web marketing campaign. You have the search component and the user component. You have the […]
We all have them: That one competitor that has been around forever, has a household name and is, well, unbeatable. Or are they? Just like Goliath in that classic Bible […]
You’ve written what you perceive to be a good ad (or let’s hope you wouldn’t have written it). But, what you perceive doesn’t matter. It doesn’t matter to the search […]
When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may […]
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force […]
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
In my last post, I shared using a fishing metaphor to talk about stepping your PPC game up to the point where you know how to use it to build your online business for the long haul. So, let’s start looking at some of the “tricks of the trade” to do just that.