How to Optimize Ecommerce Product Pages
Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into […]
How to Optimize PRODUCT CATEGORY Pages to Move Visitors Toward Conversion
Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make […]
Step-by-Step PDF Optimization & Compression
Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]
Conversion Optimization Complete Guide
Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have […]
Update: The Complete Guide to Mastering Duplicate Content Issues
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed […]
The Complete Guide to Mastering Your Heading Tags
Originally published December 4, 2012, updated January 15, 2016 Whether you are optimizing your website for search engines or your site visitors, heading tags are an important aspect of your […]
The Complete Guide to Mastering Your Meta Tags
Editor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015 If you were ever going to tell a “back in the day” story about SEO, it would have to include […]
The Complete Guide to Mastering Your Title Tags
Editor’s Note: This article was originally published on 10/9/2012 and updated 7/6/2015 When it comes to on-page optimization, the title tag of any given web page is the single most important piece […]
The Complete Guide to Mastering Your Link and Navigation Structure
When looking at a website’s architectural issues, there is no bigger benefit than ensuring your internal navigation and links are set up to ensure proper search engine spidering. This helps […]
The Complete Guide to Mastering Domain Name and URL Structure
As a web marketer, we often start working on websites after the initial development stage. It stands to reason, right? You don’t need web marketing until after the website has […]
The Complete Guide to Mastering Duplicate Content Issues
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed […]