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All You Need to Succeed is More Content

Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to […]

Make Your Text Scannable

Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important […]

Don’t Be Afraid of the Blogging Monster

I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]

The 5 Ws of Compelling Content

What if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! […]

Yeah, But… My Sister Writes the Content

Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted […]