Make Sure Content Is Never an Afterthought
I’ve been working the field of web marketing for more than 14 years, and it never ceases to amaze me when I come across a website with poor content. Yet, […]
How to Measure Content Reach
No matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content […]
Want Conversions? Give a Little to Get a Little
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a […]
Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting Your Message
Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your […]
The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you […]
PPC News and Notes – Mobile and the Future of Display Advertising
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
15 Questions That Will Change The Way You Think About SEO Forever
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Pat 2 of 3)
This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead!
Duplicate content is like a virus. When a virus enters your system, it begins to replicate itself until it is ready to be released and cause all kinds of nasty […]
Dropping in to See What Condition Your Condition is In – Part II
In the last post, we explored five of the Top 10 Guidelines to Establishing Web Credibility, provided by Standford back in 2002. Still relevant today, here we’ll explore the remaining […]
Dropping In To See What Condition Your Condition Is In – Part I
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back […]
Six Easy Ways to Eliminate Pesky Duplicate Content
Yeah, yeah, the search engines are getting smarter about duplicate content… blah, blah, blah. It’s no longer the problem it once was… yada, yada, yada. Google will get it all […]
What I Want for Christmas from the Search Engines: The Franchise!
Here we are again, two years after What I Want for Christmas from the Search Engines: The Sequel and eight years since the original, What I Want for Christmas from […]
Everything I Know About SEO I Learned in the 80s
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
Everything I Know About SEO I Learned in the 80's
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]