With the constant up-gradation in the marketing strategies, the traditional styles of advertising are barely accepted in the market. In today’s digital world, where competition has become very much important, […]
Now more than ever, name recognition plays an important role in having a successful organic search marketing campaign. While there is no “brand” signal in the search engine algorithms per […]
I am currently two-years deep in writing a new book. No, scratch that. Not just a book; a novel. More specifically, a time-travel, post-apocalyptic, political, sci-fi, thriller. Having gotten notes […]
In today’s oversaturated digital world, users are not engaged by mindless jabber from brands. Meanwhile, many networks are cutting down on the amount of organic branded content shown to users. […]
A website is the epicenter of your brand’s digital marketing presence. It’s the foundation upon which you build everything else. If your website doesn’t reflect your brand’s values, you’re going […]
We all know that some people are more emotional than others. But as much as we like to think we keep our own emotions in check, making our decisions based […]
The more organized and purposeful your content is, the more likely you are to keep visitors engaged with your site. And an engaged visitor is far more likely to stay […]
When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]
The end of every visit to your website should be considered the beginning of the next one. You don’t want visitors and customers to just walk away happy, you want […]
The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you. […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
When the World Wide Web was first gearing up, companies wanted websites, but they weren’t sure why. Was a website like an ad in the Yellow Pages? Was it like […]
I’m honored to once again be invited to moderate at Content Marketing World. Like last year, I was asked to answer several questions for Content Marketing Institute’s series of preview posts. […]
“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]