“Engagement” is quite the digital marketing buzzword. Usually, when we talk about engagement, though, we’re talking about social media marketing. However, keeping visitors on your website is even more important. […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]
Speaking of cliches, (we weren’t, but let’s pretend) we’ve all heard the classic line from the movie, Field of Dreams: “If you build it, they will come.” Many marketers […]
In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]
My hometown of Canton, OH, isn’t exactly a one-horse town. You football fans out there may recognize it as the home of the Pro Football Hall of Fame, and we […]
If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion. Optimization Optimization is the “easy” part. Yeah, good SEO requires […]