How to Train Your Content to Get Your Audience’s Attention
In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]
It Isn't "Old School SEO" If It's Just Nonsense SEO
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the […]
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 4: Everything You Need to Know About Headings and Alt Attributes
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Website Architecture Questions Answered, Part VII
I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This […]
How to Use Hx Tags To Boost Page Performance
Aside from the title tag, which isn’t really a part of the visual page, the heading tags can provide both visitors and the search engines significant cues to the importance […]