SEO With Google Webmaster Tools – Part 5: Diagnostics
We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This […]
Stop Wasting PPC Clicks and Start Saving $$$ – Part 2
Once again, we’ve eliminated more wasted clicks from the mix. Therefore, we should see our conversion rate and cost per conversion metrics in these ad groups improve as we continue to focus on getting only the most relevant visitors to our website and more intelligently spending our precious PPC budget.
Funneling PPC Money Into the Right Keyword Markets
There’s a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when….) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.
Stop Wasting PPC Clicks and Start Saving $$$ Now
If you have a PPC account, as you read this you are paying for wasted clicks. Visitors that aren’t really interested in what you offer are coming to your website and you’re paying for them. Isn’t that frustrating to know? The bad news is that the nature of PPC won’t enable you to ever totally eliminate this from happening.
Scouting Keywords That Will Become Your All-Star Players
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them. The best keyword research tool is a broad match keyword in a PPC account.
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 1: Everything You Need to Know About SEO (But Were Afraid to Ask)
When you’ve been writing about SEO as long as I have you sometimes feel that you’ve run out of things to say. We forget that there is always someone new […]
Putting SEO Frosting on a Website Dung Pile
A little over a year ago I wrote an article about how sometimes you have to break a website in order to fix it. This isn’t always the case in […]
SEO Pricing: 5 Things to Consider When Shopping for a SEO
Choosing a SEO to manage your website marketing has never been easy, but during these tough economic times it’s more important than ever to choose wisely. No one wants to […]
Stop Wasting Your ALT Attributes and Make them Work for You
When providing SEO advice on the topic of website design, we often warn against placing important content into images. This is because search engines can’t read images like a person […]