Your Website Content Should Show, Not Tell
Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]
Killing It or Getting Killed: SEO Tactics That No Longer Work
Search engine algorithm chasing could almost be added as an Olympic sport. Everyone is constantly trying to predict which new SEO tactics will get them the coveted #1 ranking […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 3 of 3)
This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of […]
How to Train Your Content to Get Your Audience’s Attention
In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 7: Everything You Need to Know About Site Architecture and Internal Linking
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Your Site is Keyword Optimized, But is it Search Engine Friendly? You Might Be Suprised!
There is a big difference between optimizing your site for keywords and making it search engine friendly. While one of the first steps in the optimization process should be focused […]
The Best Damn Web Marketing Checklist for Links and Buttons
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers a few aspects […]
Internal Linking, Nofollow and Link Blocking Strategies That Provide Maximum Impact On Your SEO Campaign
Many years ago I put my site through a re-design. I worked hard to make sure everything was done just right, including the images and navigation. But one thing I […]
The Glory of Absolute Linking (As Opposed to that Relative Linking Crap!)
There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some […]
Search Freindly, Unfriendly and Meh-Friendly Links
Building a website gives you a lot of options when it comes to how to set up your internal linking structure. Different areas of your site or web pages may […]
Effective Internal Linking Strategies That Prevent Duplicate Content Nonsense
The funny thing about duplicate content is that you don’t really have to have it for it to appear as if you do have it. But whether you have duplicate […]
Team Reading List 5.8.08
Feel Great Naked: Confidence Boosters for Getting Personal Do You Know Your Visitors? 5 Points to Consider Content Strategy: Key Elements To Grab Online Readers Attention Site Navigation and Usability: […]
Team Reading List 1.15.08
PPC 7 Tips for Finding & Expanding Your Negative Keywords How To Measure PPC Ad Effectiveness Through Split Testing Social Media 10 Simple Productivity Tips for Bloggers 16 Effective Strategies […]