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Link Bait is the New Reciprocal Link

Link bait and reciprocal linking programs have quite a bit in common. Without disparaging anyone who engages in link baiting strategies I do believe that many forms of link baiting […]

How Not to Do Link Emails

There is a right way and a wrong way to solicit link requests. This is the anatomy of the WRONG way…. Dear Sir, My name is [name removed] and I […]

A Completely Useless Link Bait Article

Sorry folks, if you’re reading this through an RSS reader, this is just one article you’ve go to see to believe. You won’t get the same “effect” in the reader. Can you trust me? Is it worth clicking in? Dunno. You’ll have to judge for yourself.

Establishing Multiple Link Building Paths

In just about any form of marketing, when something works it gets repeated to death until the strategy is no longer effective. Good product tag lines get over used (got […]

SES SJ: Buying & Selling Links

So there’s quite the debate about buying and selling links. What I heard from the experts from this session involved positions from more of a neutral perspective. You could tell […]

SES SJ: Linking Strategies

Now we get into more about linking. This session covered a broad scope of link strategies ranging from directory submissions to some crazy link baiting tactics. Here are some interesting […]

Should You Outsource Link Building

There is a good thread going on over at Search Engine Watch forums about outsourcing link building efforts and if you should or not. This question was asked by another […]

SES SJ: Link Building Basics

Ahhh, how we all love the wonderful world of link building… a world of about 25% truth and 75% speculation. I was hoping that this session would change things. Here […]

Link Poor and Link Needy

It’s easy to link to the authority sites, and there are also good reasons for doing so. But how about spreading some link love around to the needier folks? This […]

Linking Matters

Linking Matters How to Create an Effective Linking Strategy to Promote Your Web Site Authors: Ken McGaffin and Archie Binnie Paperback: 33pages, Free Published: February, 2003 While several years old, […]

Get some Now or Later?

Andy Hagans has an interesting post [sorry, link no longer available] in response to an article by Eric Ward about link whoring. Andy’s post talks about the choice between getting […]

Give Me a One-Way Link Now!

So now you’re starting to realize that one-way links are the latest and hippest thing for your website since the Chia Pet and Pet Rock. There’s just one problem, how […]