There are two primary foundations of any successful digital marketing campaign, and your site needs both if you want to succeed. What are these foundations? Site Construction Site Message
Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]
Within web marketing circles, you hear about developing content as a strategy to drive traffic and gain exposure. But content isn’t a strategy for marketing the website; instead, the website […]
Not long ago I had one of those “ah-ha” moments. We were quoting a web development project, which included a lot of content needing to be written or updated. Typically, […]
So it’s just another random weekday morning at the Graff household. . . Only today, my children have inexplicably decided to get up a half hour early. Trying to allow […]