Once upon a time, before the end of the 20th century, mobile phones were just another medium to connect with distant family and friends. There were no specific mobile app trends. […]
With digital marketing evolving at a rapid pace in recent years, staying ahead of the game has never been more difficult. There is an insane amount of competition in the […]
Although “responsive web design” is a relatively new term (it’s only been about 8 years since it’s been coined), in internet years it’s basically ancient. In this day and age, […]
I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Period!, will be familiar with […]
E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, […]
The battle between native and web apps continues to rage in designer circles, but the trend to progressive web apps (PWAs) continues to build momentum. The use of PWA’s as […]
Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]
Local SEO has been making trend watch lists for a few years now, but we’re reaching a juncture in marketing now where the SEO angle simply isn’t enough. Rather, to […]
Mobile devices are fast becoming the primary starting point for search. Whether mobile users are looking up information, researching a topic of interest or beginning the process of making a […]
I’ve been writing a lot about mobile marketing and optimization lately primarily because of it’s importance in the search landscape. If your site isn’t mobile-friendly, you can be missing out […]
One question I often get asked is if there is a difference between optimizing a site for desktop versus mobile devices. The answer is yes, but not by much. As […]
Over the past few years, social media has really bloomed, which has made social media marketing an ever-more important part of a successful web marketing campaign. But being successful on […]
Even though mobile marketing is becoming increasingly important, it’s still common for web designers to forget to produce mobile specific wireframes and comps for an in-progress website. That either means […]
With the growth of mobile marketing we get a lot of questions on what that means for content. For the most part, content served to both your mobile visitors and […]
I’ve written quite a bit about mobile design, development and optimization recently, advocating for a “mobile first” philosophy. But going “mobile first” doesn’t mean “mobile only.” The world is going […]