I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Period!, will be familiar with […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
If someone landed on your website and the only thing they could see was the navigation–and they couldn’t click or mouse over anything–would they know what you do, offer, provide, […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
Business success is tough. If you’ve had enough of the struggle, there are a number of sure-fire digital marketing strategies to tank your business. Take for instance your website navigation. Nothing […]
One of the first orders of business for many of the sites we work on is using keyword research to improve the site’s navigation. Keyword research is just another way […]
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]
The purpose of your website’s navigation is to help every visitor find what they need quickly. To do that, you have performed keyword research to know what terminology makes sense to your […]
When your site’s navigation is broken, or isn’t optimized for search and visitors, you’ll see higher abandonment rates than you should. This means less search engine traffic and less business. […]