Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In doing so, they forsake the […]
Marketers: When It’s OK to Say “I Don’t Know”
It has famously been said that there are three things we don’t know: The things we know we don’t know The things we don’t know we know The things we […]
(Don’t) SEO Defensively!
Web marketing rarely goes as planned. It’s not uncommon to dive into a site only to find issues that, if not fixed, can derail everything. Sometimes these are easy to […]
How Clients Can Deal With Their Marketer’s Knowledge Gap
Throughout my career in web marketing, it has always amazed me when clients get upset when some new revelation comes to light that forces the web marketing campaign into a […]
Let it Go: How to Make Web Marketing Successful (Despite Your Best Efforts)
Have you ever wondered why the axiom “opposites attract” is so frequently true? I have. I think it all boils down to one thing: Each party brings strength in the […]
Good Web Marketing Requires Good Listening
The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO […]
How (Not) to Outsource Your Social Media Marketing
Let’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the […]