20 Digital Marketing Hacks to Grow your Business
Hack. Marketer’s keep using that word. I don’t think it means what they think it means.
9 Best Keyword Research Tools to Optimize Sites Today
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
Getting PPC Traffic But Few Conversions? Here’s Why
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing […]
How to Bring Visitors Back Again. And Again.
The end of every visit to your website should be considered the beginning of the next one. You don’t want visitors and customers to just walk away happy, you want […]
Ask the Pit Crew: Can I Get Better PPC ROI with an Agency?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Invisibility is NOT a Website Superpower! 4 Ways to Get Your Site Seen
Who doesn’t love a good super hero? How many times in our lives have we thought about which would be the greatest superpower to have (teleportation), and what we would […]
Ask the Pit Crew: What is SEO vs. SEM?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
What is PPC and Why Should You Use It?
What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]
3 Quick Web Marketing Victories
Getting frustrated because your SEO efforts just don’t seem to be paying off? You are not alone. A well run SEO campaign WILL show results over time, but you aren’t […]
Why You Should Create Optimized Landing Pages
We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms […]
Guaranteed Top Search Engine Rankings Overnight!
If you’re reading this post you either thought “Guaranteed Rankings? Overnight? That’s just what I want!” or “Guaranteed Rankings? Overnight? Let’s see what this loser is selling.” Either way, I […]
Final Lap: Winning Web Marketing Reads–May 2014
It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member […]
Ask the Pit Crew: Why Aren’t People Buying on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Yeah, But…It’s So Easy to Run PPC Campaigns
We hear this going through business owners’ and marketing executives’ minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have […]
A Simple Overview of Product Listing Ads
You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you […]