Why We Don’t Work on a Pay-For-Ranking Pricing Model
In the annals of bad business practices, the pay-per-ranking pricing model is probably the worst metric a web marketer could use to determine their value. And that’s even assuming that […]
The Trouble With Pay-For-Performance SEO
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Experience Matters–Both in the Cost & Results of Your SEO
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
You Can’t Be Aggressive With Your SEO Without Getting Aggressive With Your Budget
There are two main things that factor into the costs of your digital marketing. The first is the involvement of time, and the second is the skill level of those […]
How Your Competition Influences the Cost of Your Digital Marketing
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
Why the Condition of Your Website Impacts the Cost of SEO
There’s no such thing as a perfect website. Many websites are close, but 0.00% are there. Which means there’s always something to improve. But the question for you is, how […]
Want to Know How Much SEO Should Cost? Count the Number of Pages on Your Site
Over the past several weeks, I’ve been investigating some SEO lead generation services. I was curious about how these services worked and what kind of leads they produced. I can’t say […]
How to Manage the Costs & Expectations of Digital Marketing
There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]
How to Price Services For a Digital Marketing Company
I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer: Pricing can be tricky for any industry, really, but especially […]
How to Turn a Negative SEO Experience Into Success
Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in […]
What's that SEO Worth to You?
Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It’s difficult because there is no one-size-fits-all pricing metric. It seems […]
Google Instant Isn't Instant Gratification
Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing […]
Is the Pay-for-Performance SEO Model Still Viable?
Every now and then I get calls from prospective clients asking for some kind of pay-for-performance arrangement for SEO. Usually these are one-man start-up operations with “a great idea” and […]
SEO Pricing: 5 Things to Consider When Shopping for a SEO
Choosing a SEO to manage your website marketing has never been easy, but during these tough economic times it’s more important than ever to choose wisely. No one wants to […]