As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
In the annals of bad business practices, the pay-per-ranking pricing model is probably the worst metric a web marketer could use to determine their value. And that’s even assuming that […]
If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]
The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]
A well-written title tag (and meta description) can have far more value than just helping you achieve top search engine rankings. It can help you move visitors from the search […]
A big focus on the SEO side of digital marketing is on getting top search engine rankings. And all too often in the race to achieve first page placement, marketers […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Getting the top rankings in Google is usually cause for great celebration. But achieving the top spot on Google doesn’t mean you are done. You then have to worry about maintaining […]
No SEO or web marketing campaign is complete without social media marketing. In fact, we are entering an age where SEO cannot succeed without a solid social media/content strategy in […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our […]
Lots of things are biennial. The Ryder Cup. Congressional elections. Public displays of boorishness by Alec Baldwin. These are all generally familiar to the public at-large. The search engine ranking […]
You’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it […]
As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still […]
Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic […]