When it comes to meeting prospective clients as an entrepreneur, your first impression should be polished, professional, and, most of all, memorable. In our tech-first world, a great way to […]
When the World Wide Web was first gearing up, companies wanted websites, but they weren’t sure why. Was a website like an ad in the Yellow Pages? Was it like […]
There are many cultural forces built into every society that has ever existed on the planet. Some are stronger in certain societies than others. One of them is called the […]
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about […]
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you […]
Last week, we talked about PPC trick #1 to building your online business for the long-term – using keywords correctly. This week, let’s talk about another “trick of the trade” that will also help on the way to this goal.
As the number of targeting options for PPC increases, so do the creative ways in which you can organize your campaigns to get the maximum effectiveness out of them. As I mentioned last week, for example, you can create a “fishing” campaign and a “bucket” campaign in order to separately control budgeting, bidding and other targeting options to focus your efforts on dominating the locations (search queries) that really put food on the table.
There is an odd phenomenon that I have noticed in the world of websites. There is a small, yet vocal, group of people that love crap! Time and time again, […]
I took the most amusing cold call in my entire life this morning. Caller: “Good morning, may I speak with Bob … I’m sorry, I am having a difficult time […]
Update: I wanted to provide a quick update to my last post regarding the Blockbuster Total Access email blunder. I just received another email from them for yet another coupon. […]
I posted an article over at Search Engine Guide discussing the recent slow down in growth in online sales as noted by the NYT. In it I discuss the math […]
Howard Kaplan posts a short but extremely potent message on the Future Now blog about the message you are sending to your target audience. For those of you who are […]