9 Best Keyword Research Tools to Optimize Sites Today
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
11 Quick and Easy Accessibility Fixes That Make Your Visitors Happy
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
14 Usability Tips for Login & Account Pages
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we’re revisiting this series and updating all of […]
Create Help & FAQ Pages That Actually DO Help
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors who find their way to the About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit […]
One and Done vs. Ongoing Digital Marketing
Many people think that digital marketing can be one and done. This myth is often perpetrated by web developers who add “SEO” into the development proposals. There are certainly aspects […]
XML Sitemaps: GPS for Search Engines
Getting lost in today’s GPS reliant society is a real challenge, but I recently did just that. I went on a road trip to Yellow Springs, Ohio. No, it wasn’t […]
Everything You Need to Know About SEO From 12 Stoney deGeyter Quotes
My husband and I are big fans of Jim Gaffigan and The Jim Gaffigan Show. As a pale, food-loving, Catholic parent, I just relate to him. via GIPHY So […]
Tomorrow’s Search Engine Algorithms Matter More than Today’s
As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still […]
Go “All-In” With These Web Marketing Focuses
As a business person, you have a lot of issues vying for your attention. It’s tempting to put web marketing at or near the bottom of the list, checking in […]
Ask the Pit Crew: How Effective (Really!) Is Content Marketing?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
3 Components of Your Web Presence That Demand Your Attention
Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make […]
Are You Chasing Algorithms or are They Chasing You?
I’m not much of an algorithm chaser, but I fully understand the need to stay abreast of the algorithm changes and updates. In fact, the best SEOs are those that […]
Your Mission: Eradicate SEO Scammers
For every honest SEO company out there, there is another promising the moon . . . and immediate top Google rankings. Shame on them! But should the SEO scammers take all the […]
Yesterday’s Algorithms are Dead Today. Today’s Algorithms Will Die Tomorrow.
Too many SEOs rely on the search engine algorithms of today to guide their SEO. The problem with that is that algorithms change. Yesterday’s algorithms are gone, today’s algorithms will […]