Site load speed has become an important part of the website optimization processes. Unlike certain scaling issues, such as site authority or on-page optimization, load speed is probably best viewed […]
Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your […]
I recently had a conversation with someone touching on the age-old discussion of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more than just […]
Most companies don’t test their sites. Their main justification for this tends to be that they don’t have the budget to take it on. But, this is clearly a misunderstanding […]
I’m not the most mechanically inclined person. Whenever I try to fix things, they (or I) often tend to come out more broken than before. When something needs to be […]
As every good website owner knows, collecting data and seeing what happens leaves out an all-important piece of the puzzle. To truly take action on the data you’ve now collected, you need to know why it is the way it is…If you really want to know how to make your site experience better, you can’t just look at your data. You’ve got to get the voice of your customer.
Two posts ago, I talked about the importance of laying a web analytics foundation for your company by measuring, valuing and analyzing the critical few visitor behaviors on your site that have an impact on your bottom line. In my last post, I talked about the step after that. That is to acquire the reasons the data you’ve collected is the way it is (the why?). Once you’ve listened to why your customers couldn’t complete whatever tasks they were trying to accomplish on your site, you should have a bunch of ideas on how to fix it.
Here is an interesting business concept for SEO. SEO Testing. $99/year allows you to submit SEO concepts for testing purposes to see if they work. With so many variables to […]