Consumers are more overwhelmed than ever with countless online shopping options available. The same marketing strategies that worked last year might not work this year. That’s why e-commerce businesses must […]
As a B2B content marketer, I’ve worked on multiple projects involving buyer personas. After all, it’s impossible to convey an offer to ‘someone’ without actually knowing that ‘someone.’ Now, while […]
Twenty years is a long time! One of the great things about being a pioneer in the industry is having had the experience to learn things that are still taking […]
If someone would have told you 20 years ago that you could be a successful professional in the marketing world without ever stepping foot in a corporate office, you probably […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
If I’ve said it once, I’ve said it a hundred times: Digital marketing is not an overnight success. It takes time to see real, tangible results. But you have to […]
Structured data is text-based organization of information in the code of your website that helps search engines clearly identify events, organizations, restaurants, products, and more. In other words, it makes […]
Remember that Extra gum commercial, the one that made everyone cry? (Don’t lie, I know you did.) Boy meets girl, falls in love, etc., etc.? Turns out, it wasn’t just a […]
The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]
Every day business owners, marketing managers and employees make thousands upon thousands of decisions that will impact the business for which they work. For the most part, these decisions are […]
Digital marketing is a combination of art and science, though it’s probably better described as making art out of science! The job of the digital marketer is to use scientific […]
Time is money! Or maybe not. Personally, I think time is more important than money. You can always earn more money, but time… once it’s gone it’s gone, baby, gone! […]
Digital marketing is full of options. In my almost 20 years of providing web marketing services to clients, there has only been a handful of times where the client had enough […]
Digital marketing is a war. I can’t say it’s an epic battle of good vs. evil–no Sith Lords here!–but it is an ongoing battle between success and failure. Ok, maybe it is about […]