8 Things That Drive Visitors Absolutely Nuts About Your Website
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
SEO Job Knowledge Interview Question #22: Subdomains vs Subfolders
What is the difference between a subdomain and a subfolder? How do the search engines value these differently? SEO job candidates should be able to thoroughly explain the differences between […]
Two Steps to Make URLs Search Friendly AND Optimized
If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
Breadcrumbs and URLs: A Match Made for Google
If you’ve been paying attention to search results lately, you have probably noticed that Google often replaces the URLs with breadcrumb trails. The search below perfectly captures Google changing one […]
The Secret Risk of Crappy URLs
SEOs haven’t always considered considered the “usability” of web page URLs as part of their marketing strategies. Typically, they approached this from the keyword perspective. But with today’s algorithms, URL […]
Changing URLs? You’d Better Have a Really Good Reason!
For years, SEOs have cautioned businesses against changing their site URLs for “SEO” purposes. Ever since web marketers believed keywords used in URLs carried weight in the algorithm, there was […]
Breaking Bad (URLs)
Web marketers have almost always believed that using keywords in URLs helped improve your search engine rankings. The exact value of keywords in URLs has always been debated with the […]
New Site Launch Tip #2: Use Optimized URLs That Help (Not Hurt) Your Web Marketing Effforts
Web developers are amazing. When it comes to building website tools and functionality, they do things that I can barely fathom. But let’s be honest: Web developers are not SEO […]
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Are you afraid to upgrade your URLs because of the potential loss in link value and search engine rankings? That’s understandable. Even when you use the proper 301 redirect, you […]
URL Readability Still Matters
Over the years, many things that were important for optimization have become less so. But even as the search engines add, remove or tweak the factors in their algorithms, even […]
Customize Your Blog Post URLs
Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the […]
Three Easy Steps to Achieve IA Greatness
We live in a digital age, but haven’t quite gotten to that mythical paperless society that we’ve been reading about for the past couple of decades. Those of us that […]
15 Questions That Will Change The Way You Think About SEO Forever (Q’s 11-15)
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 3 of 3)
This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Pat 2 of 3)
This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, […]