Team Reading List 1.14.08

Copywriting

• The 6 Steps to Stop Content Theft
• Write an E-Book in Two Weeks
• A Three-Step Approach to Strategic Content Development
• 7 Ways to Resuscitate a Boring Links Post
• Headline Frenzy

PPC

• New Campaigns: Initial Bids, Daily Budgets & Negatives
• Google Allows Local Addresses On PPC Ads
• Four Tricks to Gain an Unfair Advantage on AdWords
• Google AdWords 101: Landing Pages

Social Media

• 5 Steps to Beating Social Media Marketing Cold Feet

SEO

• Optimizing Through Community Activism
• What Will We Do When Searchers Get Smarter
• Top 5 SEO and Link Building Challenges for 2008
• Understanding Search Usability Part 2

Link Building

• Thinking Like a Bot: Analyzing the Limitations of a Crawler
• Link Building-Leveraging Pre-Existing Sites to Build Authority
• 6 Underutilized Ways to Increase SE Rankings