Within headlines, seven words is all you get.
Any more can lose the reader’s attention.
Keep your titles short and pithy.
Make your point fast.
Be creative and compelling.
Make them want to click for more.
On some rare occasions longer can be effective.
But not very often.
Use only six words if possible.
Five may be just right.
Four can be better.
Try using three.
Or two.
Go!