I’m going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article has to say. And here it is: Fix your broken links.
That’s it, you’re free to go now. The rest of this article is just stories, opinion and my thoughts that reinforce the point above. But if you need more convincing, read on.
So many times I see businesses investing thousands of dollars building their websites, tinkering with SEO improvements, or increasing/improving their content, only to neglect one of the most basic problems that may be a significant contributing factor in reducing their conversion rates: broken links.