Your logo directly indicates your brand identity and website identification. It’s usually the first thing your visitors see when they land on your site, and the logo serves to help them feel confident they are on a site that will meet their needs. Without an effective logo, your business name is nothing more than a word or collection of words. Even the most basic logo speaks volumes about a company!
Your logo helps immediately establish your credibility and professionalism while also helping to set the tone for what visitors will experience on your site. Your logo should give the visitors a sense of who you are while also identifying what you do.
On your site, your logo must fulfill very specific roles to ensure you have proper website usability measures implemented. The placement of your logo, how it’s linked, and what it says can either enhance or detract from your visitors’ experience on your website.
Use this checklist to make your website work for your website, instead of against it.
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This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheat Sheet! for an easy-to-print and check-off version that includes this and 35 other checklists!
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